tag:blogger.com,1999:blog-31545241820896225772024-02-21T03:23:06.845-08:00Cathy's Blog...I am a graphic design student In Sheffield, and have been asked to initially design an interior wall mural for my client Yo! Sushi. Here is my blog to show the journey of my branding project.CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-3154524182089622577.post-84744983249842216222011-01-07T03:03:00.000-08:002011-01-07T03:03:11.657-08:00EvaluationHaving looked at all of my work I think that it has a consistent theme throughout and overall I am pleased with it, they work well as a set of designs. I am happy with my illustrations, and I think the typeface works better than I expected it too. Both have been a focal point in my designs so I have not had to use too much colour and there is quite a lot of space which I think works well. The illustrations that I produced in biro were time consuming but I am glad I persevered with them. I have struggled with the layout of some of my designs including the final wall mural layout and the inside pages of my YO! Sushi menu. I have definitely learnt that less is more! I also struggled with coming up with a unique idea for my direct mail, I was trying to come up with something so unique that I hit a brick wall, and I am glad I decided to go with the more obvious idea of producing a Valentines Day card as I think it does the job just as well as something totally different. I am rather disappointed that I did not have the time to make my pop up card as I think it could have been the best part of my project but I am happy with the idea.<br />
I think my overall design fits in with Barcelona, and I have achieved the style that I wanted - ever growing and quirky but simple. I think my style will attract people to come and dine at YO! Sushi, especially young people, tourists, and maybe even locals who are a fan of sushi. I think that the ever growing mural competition will work well too, as this will attract artists, young people and locals and tourists who are interested in Barcelona and it's culture. This competition will be on every few months for people to have the opportunity to see their artwork inside the restaurant on the walls and possibly other YO! Sushi items.CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-51671995164023422992010-12-27T06:23:00.000-08:002011-01-06T10:04:01.472-08:00Development Of Direct MailHaving already looked at existing direct mail ideas, I have started backwards designing my idea and I like the phrase how deep is yo love. I have come up with some rough visuals around this idea, but I wasn't really coming up with anything original so I have now decided that the opening of my Barcelona restaurant will be on Valentines Day, as Barcelona is quite popular for couples or romantic getaways, it is the perfect destination for a few days break. Therefore I need a Valentines Day/Romantic theme to promote YO! Sushi. Here are a few of my ideas for direct mail and things that are related to Valentines Day or Barcelona/travelling, or objects you could take into the restaurant and get something free in return e.g. free meal or free bottle of wine:<br />
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<ul><li>Valentines day cards/envelopes/colours-reds/pinks</li>
<li>Chocolates/love hearts - heart shape soaps/cards/sweets/confetti/paper rose/ribbons/balloon</li>
<li>Travel YO! Sushi money/plane ticket/baggage tag style/map of Barcelona/umbrella</li>
<li>Key rings/teddy bear/t-shirt/magnets/wine glass/bowl/napkin/take away bag or box</li>
<li>Postcard/drawing/artwork/photograph/photo frame/scratch card/apron/badges</li>
<li>Candles/perfume/jewellery/watches/stamps/sushi cutters/mix tape/cherubs</li>
<li>Cufflinks/travel adapter/bumbag/purse/pen/pen holder/fortune cookies/playing cards</li>
<li>Games- O's & X's/lips & X's/lingerie/plants/football model/certain number of characters to collect</li>
</ul><div><br />
</div><div>I have also considered ways in which YO! Sushi can target their customers or potential ones, such as how or where they attract your attention e.g. is the direct mail given to you when you receive your plane tickets at the check in desk at the airport, or is it handed to you as a flyer in the street, an email when you have booked your holiday tickets, in the hotel when you have checked in, on a billboard, or through the post.</div><div><br />
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</div><div>After much consideration I have decided that a Valentines Day card gets the message across nicely to the customers, below is an idea for my direct mail. I have also used part of my mural in my design which I think works well with the theme and colours of Valentines Day.</div><div><br />
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</div><div style="text-align: center;">Front</div><div><br />
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</div><div class="separator" style="clear: both; text-align: center;">Inside</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">I am still undecided whether or not to have something on the back of my Valentines Day card, but I think the back of this card fits in with all my development work as I always wanted to have the idea for my mural based on the fact that Barcelona is ever growing just like the mural in the restaurant is. I want customers to be able to add to the mural, so I think the idea of this competition works quite well. As I don't want random people to be able to come into the restaurant and potential ruin the artwork already on the walls.</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Back</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">I have decided that my direct mail will target tourist couples who have come to visit the sites of Barcelona for a few days. My direct mail will appear in hotel rooms 3* and above. This way I have not just targeted one person and it is not just a typical piece that you just post through the letterbox.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Below is one of my other Valentines ideas that I had, but I don't think it works as well as the above.</div><div class="separator" style="clear: both; text-align: left;">I had originally designed the below design basing my idea just on the phrase how deep is yo love, with no opening date and just a 25% off voucher, I then started to change it to the opening date being Valentines Day but I still felt something was missing, including the layout. This is when I brainstormed some different ideas and came up with designing a Valentines Card instead.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">After receiving some feedback on my direct mail, I have decided that the idea of taking a Valentines Day card into the YO! Sushi restaurant and propping it up is a good idea but the design itself is lacking something. To make my idea a bit different I will design a pop up card instead. Here are a few existing pop up cards and some directed more towards Valentines Day itself, hopefully these will help give me some inspiration:</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-71258765683781790782010-12-27T05:05:00.000-08:002011-01-06T01:58:57.982-08:00Direct Mail ResearchDirect mail is a form of advertising and marketing. A lot of direct mail pieces get thrown straight in the bin. It is hard for companies to make theirs stand out in the right way to prevent this and improve response rate. Cost also is a big factor for companies when designing direct mail pieces, they need it to be worth their while. A few examples are; flyers, leaflets through the post, packages with items in, such as pens, CD's, or other free items, emails, pop ups, vouchers with money off, email sign ups including offers. I have looked at other companies ideas for direct mail, and different ways they try and promote their brand to entice their target markets and potential customers. YO! Sushi have done this in various ways for different seasonal occasions, here are a few examples:<br />
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</div><div class="separator" style="clear: both; text-align: left;">These work well as they are simple, they are based around the YO! Sushi bowls and include various elements from the company. They target various audiences, such as students, kids, and they also have special Christmas offers. I would like my direct mail for YO! Sushi to be simple yet effective.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Having researched other possibilities for direct mail that other companies use, I have found that the most popular method is vouchers with a certain percentage off. Although this is the most popular I don't think it is the best way to interest potential customers, it may interest existing customers but for people who have never visited a restaurant or a store I think there are better ways to promote and get people to spend money. Next I will look into ideas I could design for my YO! Sushi restaurant in Barcelona but for now here are some existing ideas that I found along the way:</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-89204941558600574062010-12-01T04:31:00.000-08:002010-12-22T08:03:21.598-08:00Beer/Wine LabelsHaving done a draft for my menu, I will wait for feedback on my design before I continue. In the meantime I will start to look at designing a beer or wine label. Below are a few that caught my eye.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvQE7rlBjL8ouchqbbqEg6nZFQGRcW_1sEnCLSbKCUS91RzjWJwV31KNnqt_Y0sfQ0WnNmNF3o7qgmVE2gHvC9iyzL-2EYWIPDEJj3y0j45l_6ujiFhon7rBb8-ugnISRJGMh2ZmHptno/s1600/let-it-grow-wine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvQE7rlBjL8ouchqbbqEg6nZFQGRcW_1sEnCLSbKCUS91RzjWJwV31KNnqt_Y0sfQ0WnNmNF3o7qgmVE2gHvC9iyzL-2EYWIPDEJj3y0j45l_6ujiFhon7rBb8-ugnISRJGMh2ZmHptno/s320/let-it-grow-wine.jpg" width="307" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Beer and lager labels I think have there own unique style, whereas wine labels are fairly similar and are much more modern and up to date, so for this reason I am going to just design a wine label for Yo! Sushi. Although some of my illustrations in my wall mural stand out quite a lot, instead of using those on my labels, I may concentrate on the font that I have used through out my work instead, as I think it is quite bold and strong. Below is an idea for my wine labels, keeping it simple but making sure it links in with my design work.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">To be honest I don't like my above design, so have decided to create a different design using illustrator. I prefer the style below much better, and it also includes part of my mural and the font that I have used throughout my work.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-83735520808270493462010-11-29T07:26:00.000-08:002010-12-22T07:52:42.879-08:00Development Of MenuHere is my first draft of the front cover of my Menu for Yo! Sushi. I have tried to keep it fairly simple, with just a hint of colour. As I mentioned in my research I would like to use images from my wall mural in the design of my menu.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc6PlOLZlXJkwYqeet8ustpeY3d3xwNiVa0I-5JFqgFlmZJ0rKs2nkRI3-yuPF1-oD46MBF95F7wjbAu-ZHHVYhJQB0TzZsGzWguIA4nWGCkluOkdjV3STs51FNy4v7NPGDwQ2Qb6erPs/s1600/bl.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc6PlOLZlXJkwYqeet8ustpeY3d3xwNiVa0I-5JFqgFlmZJ0rKs2nkRI3-yuPF1-oD46MBF95F7wjbAu-ZHHVYhJQB0TzZsGzWguIA4nWGCkluOkdjV3STs51FNy4v7NPGDwQ2Qb6erPs/s400/bl.png" width="283" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">I have decided that I am going to design a page for each of the following; How It Works, Soups & Broths, Rice & Noodles, Desserts, and for Drinks. If I do go ahead with designing a booklet style menu I will obviously need to design a front and back page just like the one above. Below is my first draft for the inside of my menu.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Having received some feedback about my menu and not being totally happy with my first draft, I decided that because my font is quite quirky and free flowing that text and image placement needed to have more conformity. Although I do like space in design, I think I may decrease the size of my menu, as I feel an A4 menu is too big. I also think the menu looks too cluttered with text so I may get rid of quite a lot. Here is my menu below, which I think is much better than my first draft. I am still not too keen on the drinks section of my menu, but I think that is just because there is hardly any images on those pages but the text is too important to get rid of so I think I will just stick with what I have already.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-15812366390913880682010-11-05T08:06:00.000-07:002010-12-27T06:27:22.478-08:00Researching Into MenusBefore I start to design my Food & Wine Menu for Yo! Sushi, I will look at different types and styles of menu's that are already out there to see if I can find any inspiration. Below are a few pages of Yo! Sushi's existing menu and a few other things that I collected from the Yo! Sushi Outlet at Meadowhall, Sheffield.<br />
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</div><div class="separator" style="clear: both; text-align: left;">Having done a few sketches of different layouts and ideas for my menu I think it will mainly be based on the font that is used on my wall mural. I will also try and use parts of my mural on the menu. For example my illustration of the Sagrada Familia could be on the back of the menu, with a map of where it is if people wanted to go and visit after they have eaten at Yo! Sushi. I may look at adding other things to the menu, like quotes of Gaudi for instance. At the moment I am not sure what form I would like my menu to be - a booklet/ tall double-sided or paper ones that you can throw away. Below is Nonna's restaurant wine menu which I think is simple yet effective, and suits Nonna's sophisticated style. Although I like this menu, if I designed something similar I feel I would need to add bright colours to match in with Yo! Sushi's theme.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-66719438008177900702010-11-03T04:34:00.000-07:002010-11-11T03:10:41.072-08:00Wall Mural Drafts & Final<div class="separator" style="clear: both; text-align: left;">Having drawn all my individual images this is my first attempt at putting all the images together to create my wall mural. After I scanned it into my mac and added some colour in photoshop, I feel that something is missing so asked for some feedback. I have been advised that some of my images need to bigger than others, that I should maybe consider using an actual font instead of a drawn font. Also that I should be weary when using a footballers face, as players tend to move from team to team. I don't want to get rid of this image all together, but I will decrease the size. I need to be careful that I don't make the overall look of my mural too much like a scrapbook and too childish. Any other feedback would be greatly appreciated as I need to get a move on with ideas for my menu. I don't want to be spending all my time on drawing!</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Below is my second layout, which I think is better in some ways than the first but I am still not totally happy with it. I feel it needs more depth, possibly more colour and a focal point, including the Yo! Sushi logo. I may also repeat my images more than once and overlap images, to give it a collage type of style. I am going to try to make the viewing of my mural quite easy to follow e.g. landscape, from left to right, in a flowing sort of manner. </div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTUaBNtcEM5RF9l021AFLG_4gvJqgY19pU4vqfwKfgQhTfJJSFHPp512deXcU1wKekc1Psb7PuqNjmQ-DxCeSkhxsvnbO4RuV6CYI5EGkkIlcIjtSsD4-4oU47B-mN6iCkBSEf89kLP6k/s1600/mural2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTUaBNtcEM5RF9l021AFLG_4gvJqgY19pU4vqfwKfgQhTfJJSFHPp512deXcU1wKekc1Psb7PuqNjmQ-DxCeSkhxsvnbO4RuV6CYI5EGkkIlcIjtSsD4-4oU47B-mN6iCkBSEf89kLP6k/s400/mural2.jpg" width="280" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Below is my final drawing of the layout for my mural. I have added 'Yo! Sushi' red to the flag in photoshop. I am also going to add some more text and my own Yo Sushi! barcelona logo to the mural which I will look at next.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRmQWTJQCjXeAunby_GY6wwu_rHdzZMCPUbve4QX4J_aYY3aamB40OJYWC9_oIOFLamnaHlSefhkNGXwoBy_7XX4Efw6umFDcp1xlliklQWgFDx9nUC_BnZyOZ49BJh0tY8SzG4udUA5M/s1600/mural1jpeg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRmQWTJQCjXeAunby_GY6wwu_rHdzZMCPUbve4QX4J_aYY3aamB40OJYWC9_oIOFLamnaHlSefhkNGXwoBy_7XX4Efw6umFDcp1xlliklQWgFDx9nUC_BnZyOZ49BJh0tY8SzG4udUA5M/s400/mural1jpeg.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Below are my two possible options for my Yo! Sushi logo, as this is not the main part of my task I have just decided to keep the original logo of Yo! sushi, and just add Barcelona underneath in the same typography that i have used on my wall mural. I may also use this font and styling in my mail pack and menu designs.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKX5HKSf8zb9JIpkU8ZmTBv-MkXG_YS2vEodS2Pchs7rtOSoAQb62R1tnQaEm0PhY0rZLWKvl2YSl64M6dko43WC3hAOVHBp_agG4nszSnivcCUOPSJFDb0GKWck7ldiJ_wySAFScmo_k/s1600/Screen+shot+2010-11-10+at+14.03.52.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKX5HKSf8zb9JIpkU8ZmTBv-MkXG_YS2vEodS2Pchs7rtOSoAQb62R1tnQaEm0PhY0rZLWKvl2YSl64M6dko43WC3hAOVHBp_agG4nszSnivcCUOPSJFDb0GKWck7ldiJ_wySAFScmo_k/s1600/Screen+shot+2010-11-10+at+14.03.52.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Even though I don't want to distract too much attention away from the illustrations in my wall mural, the most eye-catching colour in the mural is red, so because of this I am going to use the image below in design. </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYMB93-gxB2ihhxTvHYbccb2bycf6TIczrIns84Hnc9UrFSX0SW4yXhj-Gommp2hWrbPVUM8cAgPBdTX8_TzEdi4gIt-LUCh33Gx8KcqlvQsubEYs_wvKkFgMjfZDWFsgPVSrK0xIXHFQ/s1600/Screen+shot+2010-11-10+at+14.04.29.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYMB93-gxB2ihhxTvHYbccb2bycf6TIczrIns84Hnc9UrFSX0SW4yXhj-Gommp2hWrbPVUM8cAgPBdTX8_TzEdi4gIt-LUCh33Gx8KcqlvQsubEYs_wvKkFgMjfZDWFsgPVSrK0xIXHFQ/s1600/Screen+shot+2010-11-10+at+14.04.29.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Apart from a few minor adjustments, below is pretty much my final design for Barcelona's mural. It has much more depth than the others that I have done. I am going to add a few images coming off from the entire mural to make the overall shape a bit more random.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJN9DjkwghBXU1xrLJ6RPXzQ-tcArHrtln8O0liLmdOmrVCkd3GXO_g8-kQC6JatCcjvMp0L3W4eseM8slzKDHjjc59g71PaKXbAgJRG_Uu8AgLtA6tkcMdF-b_uFatNjDwYMmV_LWVeU/s1600/finalmuralphotoshop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJN9DjkwghBXU1xrLJ6RPXzQ-tcArHrtln8O0liLmdOmrVCkd3GXO_g8-kQC6JatCcjvMp0L3W4eseM8slzKDHjjc59g71PaKXbAgJRG_Uu8AgLtA6tkcMdF-b_uFatNjDwYMmV_LWVeU/s400/finalmuralphotoshop.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Before I came up with the above layout, I toyed around with some others which are below. I felt that the one image on it's own did not quite give the piece a finished look and I think replicating the image works quite well in doing this.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh591fYFIj6WECH8kblVqlPiwLbUiAlGzhfIgEQ9S22qoBwXWPwf7qz9t7AqnanHRqx8e4zK_wHzlUvsnl3RxdU61emkGjY-5b4lBWzXBh0wD7j2JSuojPEBltx-amB8f3_DXkgjkOPnCE/s1600/jpeg1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh591fYFIj6WECH8kblVqlPiwLbUiAlGzhfIgEQ9S22qoBwXWPwf7qz9t7AqnanHRqx8e4zK_wHzlUvsnl3RxdU61emkGjY-5b4lBWzXBh0wD7j2JSuojPEBltx-amB8f3_DXkgjkOPnCE/s320/jpeg1.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">The above layout I think is a bit too fussy, so I have tried a more simplistic version which is below.</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSwQS1WZ4zTPLkxMSbXAC3mYsu7a7u1kbvRawxg7Odg1der_15DkzvvQT9GfDAXR3gow-89mXcJgg3euEajo7HmQcesvr-eSFSTu3J3S5BoBYfI552k2vOclxn9ZQ6rIZBUVUOIcO4u6I/s1600/jpeg2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSwQS1WZ4zTPLkxMSbXAC3mYsu7a7u1kbvRawxg7Odg1der_15DkzvvQT9GfDAXR3gow-89mXcJgg3euEajo7HmQcesvr-eSFSTu3J3S5BoBYfI552k2vOclxn9ZQ6rIZBUVUOIcO4u6I/s400/jpeg2.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">The above layout is better but still needs some more work to it, I will duplicate the image and experiment with different sizes. I am still waiting for feedback on it, but below is my final wall mural for Barcelona.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxtA2RE7nINVx4Ggc8QuE1uYLoK42ZudR8ynf8Pvx-ookWlvcRaDSkuw4jjssUI0OkqMNF7xQbgcJMZs-AxCxr7Bb56AokBi_S7vYsCgwsuwlP2OZdr5fD-F4Osm3v7Ds8hChqz-h9Rh4/s1600/finalmural1jpeg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxtA2RE7nINVx4Ggc8QuE1uYLoK42ZudR8ynf8Pvx-ookWlvcRaDSkuw4jjssUI0OkqMNF7xQbgcJMZs-AxCxr7Bb56AokBi_S7vYsCgwsuwlP2OZdr5fD-F4Osm3v7Ds8hChqz-h9Rh4/s400/finalmural1jpeg.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-7956683825487046662010-10-12T09:49:00.000-07:002010-10-26T08:37:26.736-07:00The Wall Mural Begins...Having drawn some rough sketches of my overall wall mural and made a list of Barcelona's famous landmarks, I have started to illustrate individual images. Once I have drawn all of my images for my mural I will then look at maybe altering them using Photoshop, Illustrator and InDesign, possibly adding colour, shapes or typography. To start with here is my drawing of the rooftops of Casa Mila. Casa Mila, better known as La Pedrera (Catalan for 'The Quarry') is a building designed by the Catalonian architect Antoni Gaudi. The roof is on several levels and has six staircase entrances, all encased in sculptural "houses". Some staircase entrances have mosaic applied to the surfaces but the colour range is limited.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZX93cRgmRNtI-B3BJxldZ0sDYL5xpWQMsiveLnlNlm2d-l5Q4Ey2h-D-OpJ1d58gxtxVARH68ApK-ubNizgYFWR5una8x21rxMazObeTxWvpCG1VM9woWXrDRWyp_bbjlEX5PbblF3YA/s1600/Casa+Mila+Rooftop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZX93cRgmRNtI-B3BJxldZ0sDYL5xpWQMsiveLnlNlm2d-l5Q4Ey2h-D-OpJ1d58gxtxVARH68ApK-ubNizgYFWR5una8x21rxMazObeTxWvpCG1VM9woWXrDRWyp_bbjlEX5PbblF3YA/s400/Casa+Mila+Rooftop.jpg" width="262" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">I am currently in the process of drawing Sagrada Familia, and as I was drawing this I was thinking about how to piece all of the images together to make a flowing mural. I have decided to draw all the main images on individual A4 sheets and then scan them into photoshop, add some colours e.g. Yo! Sushi's colours - their plates and the colour of the logo. Then I will scale the images down in Indesign, print off the images separately and the piece them all together on an A3 sheet by cutting them out, adding different types of paper/drawing over the top of them - almost like a collage. After I have done this I will scan the whole A3 sheet onto my Mac and possibly alter the whole image further. Here is the above image that I have added a small amount of orange to.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRutuY7pzI8LpWkVzi6xcbQOB0po1aFHRdAY422zc-6kMlS7jl_ul-XTNaAcxIBGTU2UpG_Ji2POIz_lB99KGLyHWbmSYHroSloJPX7T338d-BprLpFw3P_7TNtClwy2Uvjbjv56HZ7bk/s1600/Casa+Mila+Rooftop+orange.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRutuY7pzI8LpWkVzi6xcbQOB0po1aFHRdAY422zc-6kMlS7jl_ul-XTNaAcxIBGTU2UpG_Ji2POIz_lB99KGLyHWbmSYHroSloJPX7T338d-BprLpFw3P_7TNtClwy2Uvjbjv56HZ7bk/s400/Casa+Mila+Rooftop+orange.jpg" width="262" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Below is my illustration of Sagrada Familia, which I found quite tough but persevered with it. I am drawing all of my work from photographs I have found on the internet, I wont be tracing over any of the photographs. I have also added small amounts of green which is the exact same colour of the cheapest plate of food you can get from Yo! Sushi. I have done this using the eye-dropper tool in photoshop. Sagrada Familia is considered the master work of Antoni Gaudi - It is one of Barcelona's top tourist attractions. It has been under construction since 1882 and is not expected to be complete until at least 2026.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbO0bI5vbqsZGrio9ubQKqrz2NzoC-WCXLJMrJt9jrs6oOdyhIlpGd9wamhtcdTtkuRs8iAzmT6PGRV-SygD3dvY39maRIQZVrYZeoyofMSpgtKtrsdQqm-BrYBhi4xOD8MQvP7IAnaCw/s1600/sagrada+green.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbO0bI5vbqsZGrio9ubQKqrz2NzoC-WCXLJMrJt9jrs6oOdyhIlpGd9wamhtcdTtkuRs8iAzmT6PGRV-SygD3dvY39maRIQZVrYZeoyofMSpgtKtrsdQqm-BrYBhi4xOD8MQvP7IAnaCw/s400/sagrada+green.jpg" width="287" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Below is my illustration of Victor Valdes - A Spanish football goalkeeper, who plays for FC Barcelona. He is the most successful goalkeeper in Barcelona's history, having won four La Liga titles, two Champions League titles, and one Copa del Rey title.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxrd0EJ8fSobxcv9ZT2d_DCWtzKfQl9XUe-oHhvMDqRsjVR6g9jfz6QcAWUymTIVbFxNyov85D1-caU8Lsy77xKiDgfS7Nz3vE8LDvVqvwcR5HXDi4vL8YqEQ9e_GP0a9tLtVfsf98Qjs/s1600/victorblue.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxrd0EJ8fSobxcv9ZT2d_DCWtzKfQl9XUe-oHhvMDqRsjVR6g9jfz6QcAWUymTIVbFxNyov85D1-caU8Lsy77xKiDgfS7Nz3vE8LDvVqvwcR5HXDi4vL8YqEQ9e_GP0a9tLtVfsf98Qjs/s400/victorblue.jpg" width="220" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Below is my illustration of the lizard at Parc Guell. Gaudi's multicoloured mosiac dragon fountain is at the main entrance of Parc Guell. Parc Guell is a garden with architectural elements situated on the hill of El Carmel in the Gracia district of Barcelona, Catalonia, Spain. It was designed by Antoni Gaudi and built in the years 1900 to 1914.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgahtssOgNxu2PsNU0VnOWNjZ-CVe2Mx9OOZirEEkmKPXmvnbGbMKtaWZuViaa9pmnoH7xHKz5I1680tmGhtM6SBdY4dF4OR62uf6JzYMJ6BKysRf60dJqz9SRnoh8vW1fqlUJndjubPO8/s1600/lizardpink.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgahtssOgNxu2PsNU0VnOWNjZ-CVe2Mx9OOZirEEkmKPXmvnbGbMKtaWZuViaa9pmnoH7xHKz5I1680tmGhtM6SBdY4dF4OR62uf6JzYMJ6BKysRf60dJqz9SRnoh8vW1fqlUJndjubPO8/s400/lizardpink.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Casa Batllo was restored by Antoni Gaudi and Josep Maria Jujol, built in 1877 and remodelled between 1904-1906. The local name for the building is Casa dels ossos (House of bones) This is because of the curved stone columns resembling bones, the wrought iron balcony railings are painted a cream colour and the little balconies have been compared to masks. Here is my illustration of Casa Batllo's Balconies.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com2tag:blogger.com,1999:blog-3154524182089622577.post-14175419520235140142010-10-06T03:40:00.000-07:002010-10-08T05:20:38.371-07:00Brand Manager Report<div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">The Yo! Sushi brand is the most famous sushi brand in the UK. It is one of the most talked about dining experiences of the 21st century. As well as the experience being fun and exciting, the sushi is high quality - freshly prepared in their restaurants for dining in, for takeaway or delivery. They serve over 3.5 million customers a year throughout the UK and across the globe in Moscow, Dublin, Dubai, and Kuwait.<o:p></o:p></span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">The city I have chosen for my design task is Barcelona. I have chosen this city for a few reasons - I have always been interested in Art Nouveau and when I was 18 years old I decided to write an essay for my A Levels about Antoni Gaudi, so I visited Barcelona to study his work. Gaudi's work is so unconventional, I feel it is a must that they appear and that they are the main focal points in the wall mural design. I originally wanted to choose New York, but as much as I love this City I feel it has more "top of the mind" branding and I think for this reason Barcelona will be more of a challenge for me.<o:p></o:p></span></span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Barcelona is the 15th most liveable city in the world, and is the 12th most visited City in the world according to lifestyle magazine Monocle. It is the 4th most visited in Europe after London, Paris and Rome. It receives over 5 million tourists every year, and the city is Europe's 3rd and one of the worlds most successful as a city brand, both in terms of reputation and assets. This ever-growing, high turn over city would be ideal for a Yo! Sushi outlet. This is a modern city, where young people visit for short stays - and as Yo! Sushi is quirky and original with a fast paced (conveyor belt) feel, much like Barcelona, I feel this would be the perfect city. Barcelona already has such a large variety of foods from all around the world. As well as typical Catalan foods and tapas, you can get Indian, Thai, Sushi, American and Italian. As Barcelona already has nearly every type of food you could imagine from traditional outlets to new-wave/ultra modern, and prices low to high, I feel a Yo! Sushi outlet would fit into Barcelona perfectly.<o:p></o:p></span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></div><div class="MsoNormal"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">The style of design I would like to achieve in the outlet/restaurant is an ink and brightly coloured type theme. I have looked into various Illustrators such as Silke Werzinger. Silke finds inspiration in everyday life, magazines, and notebooks she picks up at flea markets. Her simple style, which combines ink and colour, has an almost adolescent brazenness which I really like, and will fit in with the target market for this project. Her Illustrations sometimes tell amusing stories in scenes taken from everyday life, conversations between friends, and music much like Barcelona.</span></span></span><br />
<span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">My idea is to start off a design for the wall mural and for it to have an ever-growing style just like Barcelona does. For example; Paper cloths on the restaurants tables with biros for people to add onto the original design. A blank wall in the outlet for people to draw on, or to be able to enter competitions with your design on - which might be an on going design through to other outlets all over the world or just in that one city. </span></span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">I think this would help well with the following:</span></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span><span class="Apple-style-span" style="font-size: small;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Target Market<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Brand Awareness<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Selling points (unique and common)<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Sales Targets<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Competition/rival brands<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Product launching<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Advertising/packaging/promotional literature<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-left: 36.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt 36.0pt; text-autospace: none; text-indent: -36.0pt;"><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">•</span></span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: small;">Internet/digital media</span></span></span></div><div class="MsoNormal"><span lang="EN-US" style="font-family: Times; font-size: 16pt;"><br />
</span></div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com1tag:blogger.com,1999:blog-3154524182089622577.post-84569462464703870872010-10-04T06:25:00.000-07:002010-10-12T04:10:37.561-07:00Helpful ArtworkAs I mentioned in my research, Antoni Gaudi's work and architecture play a big part in Barcelona's famous landmarks. Here are a few pieces of my artwork that have been influenced by Gaudi's work and that may help me when i am designing my wall mural.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsZnvzUZqh9mqzpMgkJvPejesaSdKUpR3YQ0267_wbMkpRaW1HZnA3vJCJgel8BcNjEjQO7I4t_39Loweu8MzLvAT2riCST4-hmddNBYzC8cpyI3l5UFrY3HLlWcjes7bnq4r_6BFPH4s/s1600/DSCF2012.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsZnvzUZqh9mqzpMgkJvPejesaSdKUpR3YQ0267_wbMkpRaW1HZnA3vJCJgel8BcNjEjQO7I4t_39Loweu8MzLvAT2riCST4-hmddNBYzC8cpyI3l5UFrY3HLlWcjes7bnq4r_6BFPH4s/s320/DSCF2012.JPG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxVIv-iG7V0ighJiDyt424QTxd32A9kQLhkbEFfmGfj08pc0n6RIQAMSTg542pQ7gJGTy2hFFgFH8-gKrHO8xS5jyRlNRXq3_DsGZtKB5Ve6dTkwI2XpyYKxEtDl56TXg_KLbX8vZ5wFk/s1600/DSCF2013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxVIv-iG7V0ighJiDyt424QTxd32A9kQLhkbEFfmGfj08pc0n6RIQAMSTg542pQ7gJGTy2hFFgFH8-gKrHO8xS5jyRlNRXq3_DsGZtKB5Ve6dTkwI2XpyYKxEtDl56TXg_KLbX8vZ5wFk/s320/DSCF2013.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYR211FNSO7MQuT2Ef16UmDgPe3KBhP7s3B31mIGQRFEXQMB9LHNrWq1XcWlLLA_Jo-wTwhqx857K9LpAqVUA79sR4iwog-TuY8pooSdyx8zYHkQdo5enKv_4wXvU-YkMKpRXyC9PTJXY/s1600/DSCF2014.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYR211FNSO7MQuT2Ef16UmDgPe3KBhP7s3B31mIGQRFEXQMB9LHNrWq1XcWlLLA_Jo-wTwhqx857K9LpAqVUA79sR4iwog-TuY8pooSdyx8zYHkQdo5enKv_4wXvU-YkMKpRXyC9PTJXY/s320/DSCF2014.JPG" width="284" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfmL0eyg40BGcNZOk5chaxlFdVykxLswX3NZoqWwGYjt001MKvFtW3QyQj5MWCX30CHbv_My5d8AgFBi6RY6DfDoTypJNdxg6vKixOfrUKcO_3vXM6CY1MtC8-PsftOiLKzPOA201hTSw/s1600/DSCF2015.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfmL0eyg40BGcNZOk5chaxlFdVykxLswX3NZoqWwGYjt001MKvFtW3QyQj5MWCX30CHbv_My5d8AgFBi6RY6DfDoTypJNdxg6vKixOfrUKcO_3vXM6CY1MtC8-PsftOiLKzPOA201hTSw/s320/DSCF2015.JPG" width="247" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht9NlcWUiIJglH03BsLamu4ebyZQQ-6J1J_yc01KMyWDnLBazbyU-XgpulbTRqUBMQmnCYV2zAIyIxY7JOaoJv80-xYw6MqsDb4vDMIejLSlOWyHow-FfcmfD6SSFuGVvDsAaJR9Ou7h8/s1600/DSCF2018.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht9NlcWUiIJglH03BsLamu4ebyZQQ-6J1J_yc01KMyWDnLBazbyU-XgpulbTRqUBMQmnCYV2zAIyIxY7JOaoJv80-xYw6MqsDb4vDMIejLSlOWyHow-FfcmfD6SSFuGVvDsAaJR9Ou7h8/s320/DSCF2018.JPG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0ExSOCrYxzJGhrfvAqB9oLp5QebR9zCprz-ffTxHaW5CnoaI_tvdrwA1deoEcIBdv5WrixkA1f9SzqruSY6ED3FF6rLVIBGQWk-HR7UW2K72q21yJH0SF1xjlCJb0GCRkJeU0HkmgcII/s1600/DSCF2016.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0ExSOCrYxzJGhrfvAqB9oLp5QebR9zCprz-ffTxHaW5CnoaI_tvdrwA1deoEcIBdv5WrixkA1f9SzqruSY6ED3FF6rLVIBGQWk-HR7UW2K72q21yJH0SF1xjlCJb0GCRkJeU0HkmgcII/s320/DSCF2016.JPG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Me - 18 years old at Parc Guell - Barcelona</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;">Below is a piece of artwork I created using just blue biro, I am hoping to achieve a similar style to this for my wall mural.</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-32906178117806808022010-09-30T03:14:00.000-07:002010-12-27T05:21:08.331-08:00Illustrators & StylesI have looked into various Digital Artists and Illustrators that I feel have an eye-catching style. These may help me to design or come up with a theme for my mural. A few that I have researched are:<br />
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<ul><li><a href="http://www.rubenslp.com.br/">Rubens 1p</a></li>
</ul><ul><li><a href="http://www.nacionale.net/">Douglas Alves</a></li>
</ul><ul><li><a href="http://www.koadzn.com/">Koa</a></li>
</ul><ul><li><a href="http://www.onesidezero.co.uk/">Onesidezero</a></li>
</ul><ul><li><a href="http://www.ullapuggaard.com/">Ulla Puggaard</a></li>
</ul><ul><li><a href="http://www.frankstockton.com/">Frank Stockton</a></li>
</ul><ul><li><a href="http://www.silkewerzinger.de/">Silke Werzinger</a></li>
</ul><ul><li><a href="http://wilson2000.com/">Steve Wilson</a></li>
</ul><div><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbRkUmXnfgcG3F4zBLUH2MyBl-twcPoYKIGVnuRF-MuyQX0YuwoVm_HH3NtwM4mvM2CKLVvkQIDheyUqMnPTogUypDutWWS614VQopYfYUjcKdpCMh7TQYHVXxMwu1mhwVBt_xPaO8108/s1600/6_nike-nba.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbRkUmXnfgcG3F4zBLUH2MyBl-twcPoYKIGVnuRF-MuyQX0YuwoVm_HH3NtwM4mvM2CKLVvkQIDheyUqMnPTogUypDutWWS614VQopYfYUjcKdpCMh7TQYHVXxMwu1mhwVBt_xPaO8108/s400/6_nike-nba.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Having looked into other Illustrators works, I have decided to choose a similar style to Silke Werzinger. <br />
Silke finds inspiration in everyday life, magazines, and notebooks she picks up at flea markets. Her simple style, which combines ink and colour, has almost adolescent brazenness which i really like, and will fit in with the target market for this project. Her Illustrations sometimes tell amusing stories in scenes taken from everyday life, conversations between friends, and music.<br />
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div>Below are a few examples of her work that caught my eye:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimbn6RXy8TjXsL5sX2YGAwglGorpQ-PAYS8tc6E-kAC4_NVyZghBHdvWcH4_bNQdnUB-YNCNLNHSMhL-Fj1n8M7y2NUTskz45anAqnJl2sKE6GUoYmCUHUyUKwY3VcQA5ITQP27iKAeFQ/s1600/silkewerzinger-nylon-sunscreen.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimbn6RXy8TjXsL5sX2YGAwglGorpQ-PAYS8tc6E-kAC4_NVyZghBHdvWcH4_bNQdnUB-YNCNLNHSMhL-Fj1n8M7y2NUTskz45anAqnJl2sKE6GUoYmCUHUyUKwY3VcQA5ITQP27iKAeFQ/s320/silkewerzinger-nylon-sunscreen.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUGs6WnEJWoWPmIQgKi-Hp8ug1nMcgQae4fpOkr_UrHQmoMg2IiJyRjgeNissqNr5k0u2XiLObYFbHRRDURLiv2dG3HMKBJztAvzf5kokfqZNsaJN8LiWRFbM1SvhPRVHIcxu1VZDVrts/s1600/1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="104" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUGs6WnEJWoWPmIQgKi-Hp8ug1nMcgQae4fpOkr_UrHQmoMg2IiJyRjgeNissqNr5k0u2XiLObYFbHRRDURLiv2dG3HMKBJztAvzf5kokfqZNsaJN8LiWRFbM1SvhPRVHIcxu1VZDVrts/s320/1.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">My idea is to start off a design for the wall mural and for it to have an ever-growing style just like Barcelona does. For example; Paper cloths on the restaurants tables with biros for people to add onto the original design. A blank wall in the outlet for people to draw on, or to be able to enter competitions with your design on - which might be an on going design through to other outlets all over the world or just in that one city. Other ideas may include scrapbook style menus, direct mail packs - free biro pens, different types of paper (collage style) takeaway box/bags.</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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</span></div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com1tag:blogger.com,1999:blog-3154524182089622577.post-86020939313067283282010-09-29T10:31:00.001-07:002010-12-27T05:13:52.742-08:00Choosing a CityEach City has it's own "top of the mind" branding, which I need to consider when choosing a City. A few Cities that stand out to me the most are:<br />
<br />
<ul><li>New York</li>
<li>London</li>
<li>Paris</li>
<li>Barcelona</li>
<li>Rome</li>
<li>Prague</li>
<li>Tokyo</li>
<li>Venice</li>
<li>Amsterdam</li>
<li>Las Vegas</li>
</ul><br />
As much as I love New York City, I feel like this will be a popular City to design a mural for, as it probably has the largest landmarks in the world. For this reason I have decided to choose Barcelona, as I feel it will be more of a challenge for me. As well as New York, I have also been to Barcelona, which I find a fascinating City with totally unexpected landmarks and architecture.<br />
I have always been interested in Art Nouveau and when I was 18 years old I decided to write an essay for my A Levels about Antoni Gaudi, so I visited Barcelona to study his work. Gaudi's work is so unconventional, I feel it is a must that they appear and that they are the main focal points in the wall mural. As well as Gaudi's works I will also need to look into other popular landmarks and associations within Barcelona. Below are a few examples:<br />
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<div style="text-align: center;">Sagrada Familia</div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/Sagrada-Familia-.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/Sagrada-Familia-.jpg" width="240" /></a></div><br />
<div style="text-align: center;">Barcelona Football Ground</div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/barcelona-fc.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/barcelona-fc.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Casa Mila </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/gaudi-casa-mila-chimneys.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/gaudi-casa-mila-chimneys.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Las Ramblas</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/las-ramblas-barcelona.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/las-ramblas-barcelona.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Casa Batllo</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/casa-batllo-gaudi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/casa-batllo-gaudi.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">The Magic Fountains of Monjuic</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/most-beautiful-fountains-in-the-world-Magic-Fountain-of-Montjuic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/most-beautiful-fountains-in-the-world-Magic-Fountain-of-Montjuic.jpg" width="306" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Parc Guell</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/P20050210-152730-507002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/P20050210-152730-507002.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/barcelona.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://i29.photobucket.com/albums/c259/kittycat888/My%20Blog/barcelona.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Possible ideas and landmarks I could include on my wall mural:</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"></div><ul><li>Barcelona Flag</li>
<li>Las Ramblas</li>
<li>Parc Guell</li>
<li>National Museum Of Art Of Catalunya</li>
<li>Picasso Museum</li>
<li>Miro Museum</li>
<li>Casa Mila</li>
<li>Casa Batllo</li>
<li>Sagrada Familia</li>
<li>Tibidabo</li>
<li>La Pedrera</li>
<li>Port Olympic</li>
<li>Boats - Las Golondrinas</li>
<li>Barcelona Football Stadium - FC Museum</li>
<li>The Magic Fountains Of Monjuic</li>
<li>El Born District</li>
<li>Barcelona Beach</li>
<li>Shopping</li>
<li>Aquarium/Zoo</li>
<li>Pable Espanyol - Spanish Village</li>
<li>Alex Trochut - Barcelona Designer</li>
<li>Football Players - Messi, David Villa, Iniesta, Victor Valdes, Carlos Puyol</li>
<li>Music/Songs/Festivals - Lyrics (Typography)</li>
<li>Seafood/Tapas/Sweets</li>
<li>Flamenco Dancing</li>
<li>Gaudi's Doors</li>
<li>The different quarters of Barcelona:</li>
</ul><div><br />
</div><div>Ciutat Vella - Barcelona's old town including the medieval Barri Gothic, Las Ramblas, Ravel & El Borne (La Ribera)</div><div><br />
</div><div>Eixample (Gothic Quarter) - Modernist quarter, noted for it's Art Nouveau buildings.</div><div><br />
</div><div>Gracia - Formerly an independent town, it joined the city in the xxth century. Narrow streets and a cosmopolitan and young atmosphere with not too many tourists.</div><div><br />
</div><div>Barceloneta - Known for its sandy beaches and many restaurants and cafes along the boardwalk.</div><div><br />
</div><div>Barcelona's busiest time of year is August to early September - This could be important to remember when promoting the Yo! Sushi brand.</div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;">Below is some existing Artwork/Graffiti that is related to Barcelona and that is currently in Barcelona.</div><div class="separator" style="clear: both; text-align: left;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFNMziAFb3zijfEwgHkcBCA-rLKUJouHdxAofLGwoOzuWT-8uU81EZwSqJloaBDCZoAJbGivIRLfUCW_uYdI6zi3grhd8b9MC2CEBdT2LLJdz4R4Ap43veMneXt4nN_q6Xd3WIqO2nuWM/s1600/8-Baruserona-Wall-murals-by-Inocuo-Graphic-designer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFNMziAFb3zijfEwgHkcBCA-rLKUJouHdxAofLGwoOzuWT-8uU81EZwSqJloaBDCZoAJbGivIRLfUCW_uYdI6zi3grhd8b9MC2CEBdT2LLJdz4R4Ap43veMneXt4nN_q6Xd3WIqO2nuWM/s320/8-Baruserona-Wall-murals-by-Inocuo-Graphic-designer.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIc0ePzcjZh_B5Ptguq8HlMG6pe8Ab9xtD-ugJfMDkvkn0NbFsgvKfU0orjMtY0LruoaTAylQeuuGg_fP9X6HOawecsJVr-g4n63o5eRbo-noiiP1qME4gMHJzt-h_aYVwUr5Ja4LL0XU/s1600/Casa_Batlo_Collage_by_LillyLupin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIc0ePzcjZh_B5Ptguq8HlMG6pe8Ab9xtD-ugJfMDkvkn0NbFsgvKfU0orjMtY0LruoaTAylQeuuGg_fP9X6HOawecsJVr-g4n63o5eRbo-noiiP1qME4gMHJzt-h_aYVwUr5Ja4LL0XU/s320/Casa_Batlo_Collage_by_LillyLupin.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZn_WXCQCTN1EmvdsRYdC7znZ6C69l6dl6soIXUUeoqTiW6Jc_RP4f_1dGJ2CPNurgrxXiUX_LHK1rsq2UEp0wA4P3d_t4u5c2Vv9RBvz8z1l9qGVUlrOIEi-lqwzL0VIO0jx3JaQr2qc/s1600/FREESIA_by_ayasemn.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZn_WXCQCTN1EmvdsRYdC7znZ6C69l6dl6soIXUUeoqTiW6Jc_RP4f_1dGJ2CPNurgrxXiUX_LHK1rsq2UEp0wA4P3d_t4u5c2Vv9RBvz8z1l9qGVUlrOIEi-lqwzL0VIO0jx3JaQr2qc/s320/FREESIA_by_ayasemn.jpg" width="221" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0tag:blogger.com,1999:blog-3154524182089622577.post-68532596330892961622010-09-27T04:14:00.000-07:002010-12-27T05:16:47.002-08:00Brief background & requirements<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiPvKZtVQST5516eqN4ZpujRGHAu3lXk7RohWinTbHLsSJMeR44vC1r8vwR03y20_vNX0VwC_XSQAZ4qI62T7kC01I99fD4eyTQQCREMdQTtBbyq3aybfkXQthjTUpUM1bjJ-uHdCkaDo/s1600/Yo_Sushi_logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiPvKZtVQST5516eqN4ZpujRGHAu3lXk7RohWinTbHLsSJMeR44vC1r8vwR03y20_vNX0VwC_XSQAZ4qI62T7kC01I99fD4eyTQQCREMdQTtBbyq3aybfkXQthjTUpUM1bjJ-uHdCkaDo/s200/Yo_Sushi_logo.png" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: left;">Yo! Sushi's first outlet opened thirteen years ago in London's Soho district, and has been one of the U.K.'s fastest growing food businesses ever since. There are now over 50 restaurants throughout the Country, from Aberdeen to Portmouth - London has 23 - Manchester 4 - Sheffield has 1 in Meadowhall.</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Yo! Sushi already has International outlets in Ireland, Russia, United Arab Emirates, Bahrain and Kuwait, but wishes to open restaurants/outlets in all major cities throughout the world. Each of these outlets should contain a distinctive wall mural to reflect each individual city and outlet. These will be shown with a mix of local and historical origins that reflect the contemporary client, the customers, and the City "brand". These murals can be a mixture of styles, colours, imagery, typography etc.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Once I have thought of a design for my mural, I will also use my design on other company products such as branded menus, takeaway box/bag, stationery such as business cards and letterheads, vehicle livery and direct mail packs which will help to promote the opening of the latest Yo! sushi restaurant.</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNZOMKLz2WYHYNt7V_rsayZh94cgNhawKridwh53km9g-QXtSRvAsGFEihKLjwxUe95APoRTAHG0w7fZ_UpyQaWyoLVl_k8xK_wo0Sd51JAD5I_-HRHT3JO0fImCt23jzSzTqib8n5wPc/s1600/image-1189-500-320.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNZOMKLz2WYHYNt7V_rsayZh94cgNhawKridwh53km9g-QXtSRvAsGFEihKLjwxUe95APoRTAHG0w7fZ_UpyQaWyoLVl_k8xK_wo0Sd51JAD5I_-HRHT3JO0fImCt23jzSzTqib8n5wPc/s320/image-1189-500-320.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">If you don't know how to Yo! :</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl_dcDuSpXzhetGIKLG4Y31cLd_hnOEg5wQ142hd1unVrDvxlLOTxpP_CaMBiUs01S1xjf8LPbR8kgrLuMapLfDu27k-JmhsjgoKftp1CEifhL7DRroxo7egnLdPi4LCnth8TbXgwUh7k/s1600/Picture+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl_dcDuSpXzhetGIKLG4Y31cLd_hnOEg5wQ142hd1unVrDvxlLOTxpP_CaMBiUs01S1xjf8LPbR8kgrLuMapLfDu27k-JmhsjgoKftp1CEifhL7DRroxo7egnLdPi4LCnth8TbXgwUh7k/s400/Picture+1.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">It's easy to spend money at Yo! Sushi as me and my friend found out the first time we went:</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgsUocpULWpKz3ru6Sd7GZkfYKib36OascJTEZv_OHNi5m-2rfQ_hCgOXEq7thbIjlFSXXKKnb9VRVj_VGPKEKLdDTt1Ub9WNiqBRQrISf_rkWSXVuCL7mEKWOulSmLFaYOYuVPaLk9Go/s1600/5296_230319535695_633695695_7963890_6328696_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgsUocpULWpKz3ru6Sd7GZkfYKib36OascJTEZv_OHNi5m-2rfQ_hCgOXEq7thbIjlFSXXKKnb9VRVj_VGPKEKLdDTt1Ub9WNiqBRQrISf_rkWSXVuCL7mEKWOulSmLFaYOYuVPaLk9Go/s320/5296_230319535695_633695695_7963890_6328696_n.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><br />
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</div>CaThYhttp://www.blogger.com/profile/17826451801704139586noreply@blogger.com0