Monday, 27 September 2010

Brief background & requirements

Yo! Sushi's first outlet opened thirteen years ago in London's Soho district, and has been one of the U.K.'s fastest growing food businesses ever since.  There are now over 50 restaurants throughout the Country, from Aberdeen to Portmouth - London has 23 - Manchester 4 - Sheffield has 1 in Meadowhall.

Yo! Sushi already has International outlets in Ireland, Russia, United Arab Emirates, Bahrain and Kuwait, but wishes to open restaurants/outlets in all major cities throughout the world.  Each of these outlets should contain a distinctive wall mural to reflect each individual city and outlet.  These will be shown with a mix of local and historical origins that reflect the contemporary client, the customers, and the City "brand".  These murals can be a mixture of styles, colours, imagery, typography etc.

Once I have thought of a design for my mural, I will also use my design on other company products such as branded menus, takeaway box/bag, stationery such as business cards and letterheads, vehicle livery and direct mail packs which will help to promote the opening of the latest Yo! sushi restaurant.

If you don't know how to Yo! :

It's easy to spend money at Yo! Sushi as me and my friend found out the first time we went:

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