Thursday, 30 September 2010

Illustrators & Styles

I have looked into various Digital Artists and Illustrators that I feel have an eye-catching style.  These may help me to design or come up with a theme for my mural.  A few that I have researched are:

Having looked into other Illustrators works, I have decided to choose a similar style to Silke Werzinger.
Silke finds inspiration in everyday life, magazines, and notebooks she picks up at flea markets.  Her simple style, which combines ink and colour, has almost adolescent brazenness which i really like, and will fit in with the target market for this project.  Her Illustrations sometimes tell amusing stories in scenes taken from everyday life, conversations between friends, and music.

Below are a few examples of her work that caught my eye:


My idea is to start off a design for the wall mural and for it to have an ever-growing style just like Barcelona does. For example; Paper cloths on the restaurants tables with biros for people to add onto the original design. A blank wall in the outlet for people to draw on, or to be able to enter competitions with your design on - which might be an on going design through to other outlets all over the world or just in that one city.  Other ideas may include scrapbook style menus, direct mail packs - free biro pens, different types of paper (collage style) takeaway box/bags.

Wednesday, 29 September 2010

Choosing a City

Each City has it's own "top of the mind" branding, which I need to consider when choosing a City.  A few Cities that stand out to me the most are:

  • New York
  • London
  • Paris
  • Barcelona
  • Rome
  • Prague
  • Tokyo
  • Venice
  • Amsterdam
  • Las Vegas

As much as I love New York City, I feel like this will be a popular City to design a mural for, as it probably has the largest landmarks in the world.  For this reason I have decided to choose Barcelona, as I feel it will be more of a challenge for me.  As well as New York, I have also been to Barcelona, which I find a fascinating City with totally unexpected landmarks and architecture.
I have always been interested in Art Nouveau and when I was 18 years old I decided to write an essay for my A Levels about Antoni Gaudi, so I visited Barcelona to study his work. Gaudi's work is so unconventional, I feel it is a must that they appear and that they are the main focal points in the wall mural.  As well as Gaudi's works I will also need to look into other popular landmarks and associations within Barcelona.  Below are a few examples:

Sagrada Familia

Barcelona Football Ground

Casa Mila 

Las Ramblas

Casa Batllo

The Magic Fountains of Monjuic

Parc Guell

Possible ideas and landmarks I could include on my wall mural:

  • Barcelona Flag
  • Las Ramblas
  • Parc Guell
  • National Museum Of Art Of Catalunya
  • Picasso Museum
  • Miro Museum
  • Casa Mila
  • Casa Batllo
  • Sagrada Familia
  • Tibidabo
  • La Pedrera
  • Port Olympic
  • Boats - Las Golondrinas
  • Barcelona Football Stadium - FC Museum
  • The Magic Fountains Of Monjuic
  • El Born District
  • Barcelona Beach
  • Shopping
  • Aquarium/Zoo
  • Pable Espanyol - Spanish Village
  • Alex Trochut - Barcelona Designer
  • Football Players - Messi, David Villa, Iniesta, Victor Valdes, Carlos Puyol
  • Music/Songs/Festivals - Lyrics (Typography)
  • Seafood/Tapas/Sweets
  • Flamenco Dancing
  • Gaudi's Doors
  • The different quarters of Barcelona:

Ciutat Vella - Barcelona's old town including the medieval Barri Gothic, Las Ramblas, Ravel & El Borne (La Ribera)

Eixample (Gothic Quarter) - Modernist quarter, noted for it's Art Nouveau buildings.

Gracia - Formerly an independent town, it joined the city in the xxth century.  Narrow streets and a cosmopolitan and young atmosphere with not too many tourists.

Barceloneta - Known for its sandy beaches and many restaurants and cafes along the boardwalk.

Barcelona's busiest time of year is August to early September - This could be important to remember when promoting the Yo! Sushi brand.

Below is some existing Artwork/Graffiti that is related to Barcelona and that is currently in Barcelona.

Monday, 27 September 2010

Brief background & requirements

Yo! Sushi's first outlet opened thirteen years ago in London's Soho district, and has been one of the U.K.'s fastest growing food businesses ever since.  There are now over 50 restaurants throughout the Country, from Aberdeen to Portmouth - London has 23 - Manchester 4 - Sheffield has 1 in Meadowhall.

Yo! Sushi already has International outlets in Ireland, Russia, United Arab Emirates, Bahrain and Kuwait, but wishes to open restaurants/outlets in all major cities throughout the world.  Each of these outlets should contain a distinctive wall mural to reflect each individual city and outlet.  These will be shown with a mix of local and historical origins that reflect the contemporary client, the customers, and the City "brand".  These murals can be a mixture of styles, colours, imagery, typography etc.

Once I have thought of a design for my mural, I will also use my design on other company products such as branded menus, takeaway box/bag, stationery such as business cards and letterheads, vehicle livery and direct mail packs which will help to promote the opening of the latest Yo! sushi restaurant.

If you don't know how to Yo! :

It's easy to spend money at Yo! Sushi as me and my friend found out the first time we went: