Monday, 29 November 2010

Development Of Menu

Here is my first draft of the front cover of my Menu for Yo! Sushi.  I have tried to keep it fairly simple, with just a hint of colour.  As I mentioned in my research I would like to use images from my wall mural in the design of my menu.

I have decided that I am going to design a page for each of the following; How It Works, Soups & Broths, Rice & Noodles, Desserts, and for Drinks.  If I do go ahead with designing a booklet style menu I will obviously need to design a front and back page just like the one above. Below is my first draft for the inside of my menu.


Having received some feedback about my menu and not being totally happy with my first draft, I decided that because my font is quite quirky and free flowing that text and image placement needed to have more conformity.  Although I do like space in design, I think I may decrease the size of my menu, as I feel an A4 menu is too big.  I also think the menu looks too cluttered with text so I may get rid of quite a lot.  Here is my menu below, which I think is much better than my first draft.  I am still not too keen on the drinks section of my menu, but I think that is just because there is hardly any images on those pages but the text is too important to get rid of so I think I will just stick with what I have already.

Friday, 5 November 2010

Researching Into Menus

Before I start to design my Food & Wine Menu for Yo! Sushi, I will look at different types and styles of menu's that are already out there to see if I can find any inspiration. Below are a few pages of Yo! Sushi's existing menu and a few other things that I collected from the Yo! Sushi Outlet at Meadowhall, Sheffield.

Having done a few sketches of different layouts and ideas for my menu I think it will mainly be based on the font that is used on my wall mural. I will also try and use parts of my mural on the menu. For example my illustration of the Sagrada Familia could be on the back of the menu, with a map of where it is if people wanted to go and visit after they have eaten at Yo! Sushi. I may look at adding other things to the menu, like quotes of Gaudi for instance.  At the moment I am not sure what form I would like my menu to be - a booklet/ tall double-sided or paper ones that you can throw away.  Below is Nonna's restaurant wine menu which I think is simple yet effective, and suits Nonna's sophisticated style.  Although I like this menu, if I designed something similar I feel I would need to add bright colours to match in with Yo! Sushi's theme.

Wednesday, 3 November 2010

Wall Mural Drafts & Final

Having drawn all my individual images this is my first attempt at putting all the images together to create my wall mural.  After I scanned it into my mac and added some colour in photoshop, I feel that something is missing so asked for some feedback.  I have been advised that some of my images need to bigger than others, that I should maybe consider using an actual font instead of a drawn font.  Also that I should be weary when using a footballers face, as players tend to move from team to team.  I don't want to get rid of this image all together, but I will decrease the size.  I need to be careful that I don't make the overall look of my mural too much like a scrapbook and too childish. Any other feedback would be greatly appreciated as I need to get a move on with ideas for my menu.  I don't want to be spending all my time on drawing!

Below is my second layout, which I think is better in some ways than the first but I am still not totally happy with it.  I feel it needs more depth, possibly more colour and a focal point, including the Yo! Sushi logo.  I may also repeat my images more than once and overlap images, to give it a collage type of style. I am going to try to make the viewing of my mural quite easy to follow e.g. landscape, from left to right, in a flowing sort of manner.  

Below is my final drawing of the layout for my mural.  I have added 'Yo! Sushi' red to the flag in photoshop.  I am also going to add some more text and my own Yo Sushi! barcelona logo to the mural which I will look at next.

Below are my two possible options for my Yo! Sushi logo, as this is not the main part of my task I have just decided to keep the original logo of Yo! sushi, and just add Barcelona underneath in the same typography that i have used on my wall mural.  I may also use this font and styling in my mail pack and menu designs.

Even though I don't want to distract too much attention away from the illustrations in my wall mural, the most eye-catching colour in the mural is red, so because of this I am going to use the image below in design. 

Apart from a few minor adjustments, below is pretty much my final design for Barcelona's mural.  It has much more depth than the others that I have done.  I am going to add a few images coming off from the entire mural to make the overall shape a bit more random.

Before I came up with the above layout, I toyed around with some others which are below.  I felt that the one image on it's own did not quite give the piece a finished look and I think replicating the image works quite well in doing this.

The above layout I think is a bit too fussy, so I have tried a more simplistic version which is below.

The above layout is better but still needs some more work to it, I will duplicate the image and experiment with different sizes.  I am still waiting for feedback on it, but below is my final wall mural for Barcelona.